UNCOMMON-SENSE
These writings are not untried opinions, half-baked theories or a re-hash of the typical sales pitch fluff. They are observations of what works - based on hard-won, hands-on experience gained from decades of active work in the world of selling.
And – perhaps more importantly – I’ve found out how to explain my discoveries in a way that is easy to understand, absorb and apply. All that is required of you is a little basic uncommon 
-sense plus a willingness to learn.
My mission is three-fold:
a) To re-focus attention to the common-sense principles underlying all successful selling activities;
b) To offer new, uncommon methods of applying this knowledge to the real world;
c) To provide a workable route for any sales rep to achieve the effortless competence of a master in all selling activities.
What do I mean by competence? It is the demonstrated ability to use the knowledge and skills acquired from training, practice and experience to satisfy the demands required.
In layman terms it means: Do what you’ve got to do when you’ve got to do it.
And, produce consistently outstanding results when expected.
I assure you; this is something worth working for and acquiring.
There is no guarantee of success in anything, but if there were, it would include these three elements:
1. A knowledge of the fundamental principles underlying all selling.
2. A workable method of applying these uncommon-sense basics.
3. A willingness to learn, practice and apply these methods to achieve uncommon results.
Step one above has been completed. The basics are contained in these writings. Step two only requires individual practice of the methods and tools that work for you. Step three depends only on your willingness to learn. Are you ready for a change? If so, the route to a life of success in professional selling with effortless competence is before you.
All you need to do is walk the path laid out by basics principles and workable methods in this book.
daniel w. jacobs
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