Effortless Mastery

Evert sales rep knows that the easiest time to make another sale is when you’ve just finished a successful one.

But the mystery is how to you that first successful sale.

This question was the catalyst that prompted all my research and study of the field of selling.

My overriding goal is to help you master the mystery of selling – to take the mystery out of the subject and simplify the actions to take which will lead to your first success and make the next one easier.

Here is the easiest way I could find that will get you started.

When to use this formula:

When nothing is going right, use this formula.

When everything takes more effort than necessary, use this formula.

When you feel hopeless, lost, depressed and ready to give up, us this formula.

(side note: If you’re too depressed to even get started, take a good look around -  you may just be surrounded by assholes)

The following steps will put you back on the right track, back in the game, clear the fog of confusion and highlight the way out of the morass.

THE FORMULA:

1. Look at what has worked for you or others (ideas, thoughts, actions, people) and strengthen them.

2. Isolate what has not worked for you or others (ideas, thoughts, actions, people) and knock them off.

3. Figure out what the exact next step is to get you going in the right direction again.

4. Take it.

5. Repeat steps 1-4.

There is no mystery - all great truths are simple and this one is no exception.

The fundamental principles have been isolated; the methods supporting these principles have been discovered.

Focus on basic principles (laws) first, and adopt or adapt methods (ways) of applying them equals mystery solved.

Now practice and practice, then practice more on those methods which align with and strengthen your principles and effortless mastery is yours!

Mastery of fundamentals not the accumulation of technique develops excellence.

Try it, you’ll like it.

daniel w. jacobs
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