Much has been written (by me and others) about the value and importance of attracting attention as the first step to a sale. If you aren’t noticed you will not sell anything. The reason why this is the most important step in the sales process may not have been examined before.
In this intentionally short article, I have isolated the vital components of this process and developed an easy to remember formula for use.
To appreciate the simplicity and power of this action formula, you must understand the following four steps:
First: Attention is directed interest.
Second: Interest is directed attention.
Third: Both generate imagination and desire.
Forth: Imagination and inspiration generate action.
Now here is the ACTION FORMULA:
1. Start with two units of directed attention and focused interest.
2. Stir until imagination is ignited.
2. Add in two elements of inspiration and desire.
3. Heat over medium heat until demand is visible.
4. Satisfy the demand for your product or service
Reduce these four steps to an equation and you get:
Directed interest + focused attention = imagination and inspiration: add desire and you’ll get action.
daniel w. jacobs
(c) 2009-2020, all rights reserved
