This series of articles was begun in 1998 when I was a Senior Executive V.P. at a high-tech, business to business international marketing company. The aim was not to reinvent the wheel or even be on the cutting edge of the newest fad of sales tools and technology. It was simply to look underneath the fads and fashions so prevelant in today’s books on selling to discover the nature of the fundamental qualities and basic principles supporting all sales actions and technology.
With this in mind, I have drawn from some of the thoughts and observations of the wisest and most experienced people I could find. I have used what truths I could find or discover on my own that provide a solid bedrock foundation to any and all selling activities. Any salesman or woman possessing an interest or desire in becoming proficient or more expert in the field will find any one of the articles contained herein to be enlightening, stimulating and inspiring. The result being a basis of future effortless sales activities and personal and financial success.
It is my wish to help you excel to previously unimagined heights, and do it with effortless competence! May you never be the same again!
Enjoy the ride.
daniel w. jacobs
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