The Road To Excellence

Dan driving 2006Something was missing; and studying yet another text on selling techniques, tactics, and sales methods “guaranteed” to close deals just wasn’t cutting it.

If this sounds familiar, you’ve come to the right place.

Whether you’re involved in sales as a profession or not, this book is for you – as we’re all involved in selling or being sold something every day of our lives.

These writings are not untried opinions; they are my observations of what works, based on over 25 years of hard-won, hands-on experience in the world of selling.

I set out to re-focus and underscore the common sense basics underlying all successful selling activities and provide new effective methods of applying this knowledge to the real world.

Through my studies and research, I found two important facts:

1) The Natural law of selling are a body of unchanging principles derived from nature and which work spontaneously for everyone.

2) Knowing and following these laws is the route to excellence.

I have named this discovery, The Straight-line Approach.

As the old saying goes, “How do you get from point A to point B”?  Answer: A straight line.

This approach is the most effective way to master the art and craft of selling, as it goes from point A to point B without distractions, diversions, or blind alleys that go nowhere. It also helps salespeople make the connection between them and the customer with overall efficiency.

I found also, that invariably, the road to excellence in any skill comes from mastery of the fundamentals – not from acquiring more techniques.

Elite salespeople, the ones who have invested the time and effort to learn the laws and master their skills, will find much to agree with in this book. Many of the ideas and concepts are familiar but not underscored as to their importance. Other ideas are new and not seen in other texts on the subject.

Whether you are a seasoned veteran or not, you can find value in these writings. Simply choose any article that catches your attention, and you’ll find something meaningful that will help you with your sales today.

This book will help you become a savvy negotiator in getting the best deal you can, even if you’re not even actively involved in the business of sales.

Change is inevitable; this is a natural law. To maintain your balance and adapt to unanticipated changes, you need something secure and constant to rely upon.

These are established principles and basic laws of life, which remain unaffected by the roiling winds of economic and political change.

You can adjust your techniques and tactics as dictated by technological advances and other changes, but leave the basic principles untouched and you’ll maintain your equilibrium and stability.the road

The road to excellence has but three primary guideposts:

1. Knowledge of the natural laws of selling.

2. Workable methods, which align with the principles.

3. Focused, disciplined, practice, and persistence.

Mastery of all selling awaits.

daniel w. jacobs
(c) 2013-2030, all rights reserved

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