Contact – Connect – Communicate

While trying to jump-start the day with a double espresso at our daily 7:40am sales meeting, the conversation causally drifted to what seems to be our favorite subject.

What is the most effective way contact, connect, and communicate with a customer and get a positive response?

This quote, volunteered by one of our group, helped cut through the fog and turn mystery into mastery.

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson

What does this mean?

It means to be you in spite of all invitations to do otherwise.

OK then, who are you?

You are a salesman or woman – a professional communicator, interested in people and doing your best to help them get what they need and want. You’re in the business of making contact, connecting with and communicating with other people.

This requires curiosity, interest, empathy, and understanding and other qualities not found in any machine or computer.


You have qualities that only another human can bring to the equation – you bring humanity.


The role of a salesperson is to contact and communicate with a prospect, bring them to the understanding that what you are offering will satisfy their demands, secure payment and arrange delivery.


The salesman or woman play a unique role in our culture, and a vitally important it is. This quote by David Ogilvy, the Father of Advertising, says it best.


“Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”


Be yourself.


Take pride in the role that you play in the society, for it would not exist without the salesman doing his job every day. You keep the wheels of business and industry moving and your work is valued.


Okay, since sales is, after all, the ultimate contact sport, lets get out there and contact, connect, and communicate with people.


daniel w. jacobs
© 2010-2030, all rights reserved


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