Courage Is An Ability

Selling requires courage. It is not for the faint of heart, that’s for sure.

For the sales profession takes a higher level of courage than any other, at least in my opinion. This article is dedicated to those hardworking sales professionals who demonstrate this courage and persistence every day of their lives.

E.E. CummingsThis quote by the preeminent American poet e.e.cummings, says it best.

It takes courage to grow up and become who you really are.”

As a tip of the hat to this author and a reminder of this important concept, I have coined this term, “courage-ability.”

Because, in truth, courage is an ability and abilities require practice.

It is the practiced ability to face and move past your fears.  Courage is not static; it is something that will grow stronger with practice.  And like any other native or trained ability –  you use it or you lose it.

What’s more, the concept of courage-ability is as relevant in the sales profession as in any area of life.

Here is something to think about: Did you know that you could fail to face up to something, and then feel fear?

You don’t feel the fear first and then shrink from facing something unpleasant or distasteful. It’s the other way ‘round.

Maybe it’s just laziness, indifference or apathy. But, whatever, it can happen that the emotion of fear is often adopted as a reason or excuse of why you didn’t face up to something to begin with.

Something is not fearful until you have decided that it is too painful to experience.

In this case, it is your own unwillingness to experience something that causes the emotion of fear to come into existence.

This is where your exercise of your courage-ability comes into play. This is a muscle that must be exercised regularly to be of any use.

So just what is this thing called courage anyway?

It is simply doing what you’ve got to do, when you’ve got to do it. It is the willingness to face something without flinching. In fact, the first step to handling anything is gaining the courage-ability to simply face it. Then you can give it a name, decide what needs to be done, and then do it.

For courage is not the absence of fear or insecurity. It’s being willing to face what needs to be done and going ahead in spite of your fear.

Fear is a natural emotion. Everyone experiences fear at some time. But never let your life be ruled by fear, worry or dread, for fear itself is self-limiting. Fear diminishes your willingness and ability to face anything. Fear is hiding, avoiding, evading, anxiety and apprehension. All of these negative emotions stop you from growing and expanding.

Courage is the reverse; it increases the size of the obstacle you can tackle with impunity; it is nerve, guts, valor, daring and audacity. It is also the open sesame to happiness, success and expansion. Never fear to be courageous.

Eleanor Roosevelt said,

“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face.Eleanor Roosevelt You are able to say to yourself, ‘I lived through this horror. I can take the next thing that comes along.’”

Have you retreated to your comfort zone so often that your life is ruled by avoiding fear?

If so, begin an exercise regimen: Stretch your courage-ability muscle every day on a level that is comfortable for you; seek out circumstances that allow you to exercise  it at very opportunity.

Never shrink from an opportunity to face new things. Soon you will find yourself expanding without fear and actually inviting new experiences to test your mettle – something which demonstrate your true character.

Only those things which you cannot face will control you. Face your fears and they will no longer control you.

Exercise your “courage-ability” everyday, at every opportunity.

It will grow and your fears will fade away like the shadows that they are.

daniel w. jacobs
©2009-2030, all rights reserved


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