Keep It Simple

To start with, you must have a clear vision of what message you are trying to communicate and who you are trying to communicate with.

Next, you have to stand out from the crowd. This quote from Ralph Waldo Emerson shows you how to do it:

Nothing astonishes men so much as common sense and plain dealing.”


Because in today’s cultural and economic environment, common sense and plain dealing are in very short supply.

Also, what you say is often less important than how you say it. If you come across like you’re lecturing, talking down to the customer, bragging, or overly pushy, you’re creating resistance that wasn’t there to begin with.

Learn to speak with clarity, simplicity, and brevity and you’ll see more results in less time.

These points are a good reminder:

Simplify the purpose you’re trying to achieve.

Contact the individual (not the job title).

Focus on and complete one step at a time.

Be honest with yourself first and they’ll trust you.

Underneath all the techniques and methods of selling it really does all boils down to common sense and plain dealing, doesn’t it?

Here is a short story that will give you a ready reminder to keep your priorities in order:

A young man was invited to speak to a large group for the first time, so he approached his mentor for advice about giving a good speech.

The older man said:

“To give an unforgettable, compelling speech, follow these three steps.

1. Write an exciting opening to capture the attention of everyone in your audience.

2. Next, write a dramatic, compelling summary to spark the imagination and move people to action.

3. Finally, put these two steps as close together as possible.

Make it complex = questions.

Keep it simple = sales.

Got it?

daniel w. jacobs

(c) 2011 – 2030, all rights reserved


8 Responses to “Keep It Simple”

  1. Very rapidly this web site will be famous amid all blogging users, due to it’s
    nice posts

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  3. excellent put up, very informative. I wonder why the other specialists of this sector
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  4. Dan Jacobs Says:

    Lynn, thanks so much! The website is gaining in popularity beyond what was ever expected. Also, my book, “The Natural Laws of Selling” is now available on eBook and in print as a soft cover version. It continues to sell in the top 10% of all books sold on Amazon.

  5. Excellent points altogether, you just won a new reader. Question: When is the book coming out?

    Answer from the author: the book is out! It is available in both Kindle version and in soft cover print version. You’ll find it on by searching for the title, “The Natural Laws of Selling”

  6. That is a very good tip especially to those fresh to the
    blogosphere. Brief but very precise information…
    Thanks for sharing this one. A must read

  7. Dan Jacobs Says:

    eBook is already released on iTunes and Amazon (it hit the best-seller list on Amazon three times shortly after its release). It will be available tomorrow (December 1, 2014) in print as a soft cover. Contact me on this site (or for info on purchasing.

  8. Dan Jacobs Says:

    thanks so much for the kind words. very much appreciated. By the way, the print copy of my best-selling eBook “The Natural Laws of Selling” will be available for sale on December 1, 2014. To purchase, go to and search for the book title.

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