Perception and Reality

Here is a basic principle of selling that will come in handy once you grasp it.

In any sales activity, perception, reality and considered value are inextricably intertwined.  If you bring about a change in any one point, it will invariably affect the other two.

Work out how these three elements are connected and you will be in for some pleasant surprises.

daniel w. jacobs
(c) 2009-2030, all rights reserved

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