Persist and Persevere

The first step on the road to success is so easy anyone can take it. But what separates winners from losers?

Here’s the answer, well stated in this quote:

Many a man has taken the first step. With every additional step you enhance immensely the value of your first.” Ralph Waldo Emerson


Because deeply embedded inside every winner is the determination to persist and persevere in spite of impossible odds.

But at the same time, you always run into those people that tell you that you’re being too pushy. In their minds, if you’re the least bit assertive, you’re considered too hard-sell, forceful, aggressive, and too high-pressure.

Such people consider that if you’re anything but politely submissive and never assert your own opinions, you’re considered unpleasant to be around.

Note that I do not recommend using arrogant, bullying tactics, or overwhelming methods, as these only serve to generate more resistance.

But winners know there is a huge difference between the will to win, and being politely submissive. They also know that the humble, unassuming salesperson that never asks for the order will not make it in the long run.

Yes, it does takes a lot of creative imagination and a bit of audacity in finding new ways of getting your message across without making a pest of yourself, but that goes with the territory of being a professional salesperson, doesn’t it?

Question: How do you know when you’re going too far?

Answer: Experience tells us that 20% of the time almost any sales effort will meet with success. So, if you’re closing less than 20% of the time, you’re being a wimp.

And also remember that 60% of all sales are made after the fourth call. So toughen up your persistence and perseverance and you’ll end up on the winning side of this ratio.

I’m not alone in this idea, as some of the greatest minds in history agree:

I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.” John D. Rockefeller, regarded as the richest person in history

“Nothing in the world can take the place of persistence. Talent will not; nothing in the world is more common than unsuccessful men with talent. Genius will not; unrewarded genius is a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” President Calvin Coolidge

Some men give up their designs when they have almost reached the goal; while others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before.” Herodotus, Greek historian

A little more persistence, a little more effort, and what seemed hopeless failure may turn to glorious success.” Elbert Hubbard, philosopher and best-selling author

The route to success in the sales profession lies in your will to prevail by persistence and perseverance.

The route to mediocrity requires little or nothing.

The choice is yours.


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