Play To Your Strengths

The most important advice I can give to any aspiring (or veteran) salesperson is contained in these four words: play to your strengths.

The power of using this simple concept cannot be overstated.

Many advise you to do exactly the opposite, as in, “no pain – no gain.”

They think you should focus only on improving your weaknesses. Of course leaning to use new tools is necessary and desirable at times, but as a steady diet, your morale will begin to suffer. At least put some balance into the picture and focus on your strengths.

Only one element is truly unique about you and your selling process: you are you.

Successful people aren’t necessarily great at everything. They recognize their natural, native gifts and strengthen them. By focusing on areas that are easy and interesting they quickly rise to the top in their areas of activity.

Everyone has a natural aptitude for something. Don’t feel that you have to be a generalist and do everything. Focus on what you like and are good at naturally, then expand on that.

You really are one of a kind, and this is often the sole distinguishing factor that separates you from the din of other salespeople vying for the attention of the buying public.

Strengthening this element will focus the spotlight on what people want: they want you to be yourself.

The competition is fierce out there in the real world of selling. And the struggle to distinguish you is getting harder by the minute. You must make a separate yourself from the crowd if you’re going to survive and thrive. But it’s easier than you think, for the answer is already within you.

A searching assessment of yourself will discover there are countless little elements that make you different from the rest, all of which contribute to your uniqueness and assist your sales abilities in more ways than you may think.

Now, once you have discovered your strengths . . . learn to “play to them.” If you are honest with yourself about who you really are, it stands out like a spotlight on a jet-black night. You can’t miss it. And it is what other people are searching for and are drawn to when they see it.

These are your natural strengths, exactly what you should be focusing on.

Incidentally, this is exactly what others want from you too.

daniel w. jacobs
(c) 2009 – 2030, all rights reserved


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