Something They Can Believe In

There is always a market for something people can believe in. The demand is insatiable.

If, in the process of selling, you make statements or claims that seem unbelievable, you will be seen as not credible. This creates an atmosphere of doubt that is nearly impossible to recover from.

Don’t promise them the moon when they already know it’s impossible.

Offer them something that they can believe in and that satisfies their purposes. Then show them a way to get it and you’ll have all the sales you can handle.

daniel w. jacobs
(c) 2010-2020, all rights reserved

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